PSA PLAN worksheet

1. What issue/ topic did you choose? digital literacy
2. Why is this important? its about when and were to use it
3. Who do you want to reach? so people are smart about it
4. What is the behavior your looking to change?
5. Why doesn’t the audience already engage in this behavior?
6. What emotional appeal can you make?
7. Belonging; Power/Control; Fun: Safety;
8. Put your audience in a situation/scenario where the issue would come up in their lives.
9. Where are they? 
10. Who is there? 
11. What’s’ going on around them?  
12. What are they saying? 
13. Who is message brought to you by?